Quick Summary
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Experienced Director of Sales with 15+ years' experience managing client accounts in the Tech, Telco, SaaS space. At Etisalat my team achieved $60 million in annual revenue. At my current company, sales revenue increased by >130% , influenced by my improvements to the sales cycle. Skilled at managing teams and eager to make a positive impact.
🚀 Enterprise Accounts at the C-Level - achieving sales quotas of $1-2M+ per year
🚀 Established network of contacts in relevant industries and enterprise customers
🚀Excellent selling experience/ cross-selling/ up-selling skills
Key Skills | Achievements
● Leadership: Took over the sales, (post covid lockdowns) built a highly motivated team and achieved an ARR of >130% within 9 months.
● Innovation: Created a NEW service that still generates > $25 million Y-OY (Beyond my annual sales goal).
Professional Experience
2021- PRESENT
SCENT STRATEGY
IoT + WiFi Based Scent Diffusion for large space | Director Sales
● Responsible for P&L and achieved an ARR of > 130% in 9 months (post covid lockdown)
● Revamped pricing strategy (cut discounts by over 35% via adding new value)
● Led new innovative service that directly resulted in 4x increase in sales.
● Created New systems/ processes & trained the team to be highly effective/surgical/ sharp
2015-2021
MEBR
Telco/Tech/ SaaS Growth Agency) | Director Sales
● Closed an average of 90% leads from all channels (cold call, organic, online)
● Closed Between 120% and 130% of projected monthly sales
● Created strategic partnerships, to build a sustainable business and strengthen our position.
ETISALAT
Largest TELCO Operator in the region | Enterprise Sales Manager
● Created a strong sales pipeline that resulted in a steady ARR of > $60 million
● Created a NEW bundled service plan that still generates an ARR of > $25 million
● Consistently exceeded my Sales target - AVG 120%
● Used Advanced negotiation / Retention methods to prevent churn to competitors.
2007-2015
Software/ Saas/ Web based applications | Sales Manager
● Led & implemented our strategic sales plan that directly resulted in 30% increase.
● Closed business in the first 3 months by leveraging leads from cold calls, trade shows..
BRIGHTEL
2006-2007
2006-2006
TECOM
Government/ Investments (FDI) | Business Development Manager
● Created a pipeline of $30M by leveraging partnerships spawned from 15+ trade shows.
● Worked with the CEO and team members to plan strategic goals to grow globally.
Tech/ Supply Chain Management | Senior Business Consultant
● Build technical relationship with prospects and/or existing customers;.
● Deliver product presentations and demo.
● Provide support at external and internal customer facing events.
● Build custom demonstrations and deliver Proof Of Concepts (POC).
2001-2005
BLUE YONDER
2000-2001
SCAPEVELOCITY
Tech/ Web Development Agency | Business Consultant
● Managing the sales bid process by responding to RFI’s & RFP’s
● Developing solutions and organising, planning, creating & delivering compelling proof of concept demonstrations