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If you build it, will they come?

Updated: Dec 1, 2022

Stepping out of your zone


I worked for a large company once, where more than a million dollars were allocated for a product that I believed clearly no one wanted.

I remember the launch day

Me: Who would want such a product?

Product Manager: “everyone”

Me: Define everyone, please?

Product Manager: Each of our customer is a "potential"

Was it *feature rich*? Yes

What problem did it solve? None

The Delusion: If I were in your shoes, I know what I would do."

The Fact: : if you were in my shoes, I wouldn't be me, I would be you.

As soon as you base it only on your beliefs, expectations and worldview to the table, you've lost the ability to imagine what someone else would do in this situation. It is only predicated on what you would do.

#Saas #tech #productmanagement

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